Burton Mobile Retail Experience Concept – USA 2008

Camera 2_Trail Birdseye

wood test-07_Logo

Burton_Retail_SketchesIdeation Sketches
test6

test8

Displays_Test-03

Small retail

wood test-02

wood test-03

wood test-06_Logo

wood test-08_Logo

Cash Wrap Options
wALL dISPLAYMain Wall Display
Camera 2_Trail BirdseyeOverview of truck housing the whole mobile retail experience
camera 4_CASHWRAP_A

camera 7_Creative lounge A

camera 8_Retail Wall_A

Camera 6_Simulator

camera 9_Creative Lounge_B

Interior Viewscamera 03_Exterior AExterior View of the Burton Event

The event consisted of a mobile retail experience, grass roots for presentations and clinics, concert stage, snow board heritage display, covered lounge area with where visitors can hang out with snow boarding movies projected on screen. My role was to design the look and feel of the mobile retail area which included retail fixtures, online kiosk’s (2 sizes), cash wrap area and snow boarding simulator area. The idea for the fixtures was to have this continuos frame wrap around a unit. The profile for the frame looks like a ramp so the front edge of the fixtures seems a lot thinner as the edge tapers in and that profile is carried out through out all the fixtures.

Credits

Lead Designer + Creative Direction + 3D Modeling/Rendering: Gerald Siu

Design + Event Design: David Lentz

Sparks Creative, San Francisco USA

The

event consisted of a retail experience, grass roots for presentations and clinics, concert stage, snow board heritage

display, covered lounge area with where visitors can hang out with snow boarding movies projected on screen. My role
was to design the look and feel of the mobile retail area which included retail fixtures, online kiosk’s (2 sizes), cash wrap
area and snow boarding simulator area.
The idea for the fixtures was to have this continuos frame wrap around a unit. The profile for the frame looks like a
ramp so the front edge of the fixtures seems a lot thinner as the edge tapers in and that profile is carried out through
out all the fixtures.
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